The Reverse IPL Model: From Saudi to India

The Indian Premier League (IPL) built its dominance by capturing Indian diaspora loyalty in the Gulf — particularly in Saudi Arabia, UAE, and Oman, where millions of Indians live and work.

We’re applying the reverse strategy:

• We’ve already attracted Indian MSM users living in Saudi Arabia.

• Their demand, usage behavior, and payment conversions validated our model.

• Now, we’re taking the same product back to India, where demand is exponentially higher — and almost entirely unmet.